Mobile marketing has shown to be a great way to tap into an audience that is looking for all sorts of products and services. The market penetration rate for smartphones, tablets and other mobile gadgets is really high.
Do not send pointless messages to your customers. Be sure your message means something to the recipient and that they will welcome the message. Texting random phrases is the quickest way to kill a marketing campaign. You are not your client’s friend, so be precise and to the point with any message that you send to them.
Your printed advertisements should include QR codes for your technologically savvy customers. This will make it simple for people that have smartphones to access your site and any special offers you may have. QR codes should be printed on all catalogs, business cards, posters, and other marketing materials. If a customer wants to know more about your business, a QR code is a way that they can do that instantly.
Paying someone to create a mobile-optimized website for your mobile marketing campaign is usually a wise investment. Creating a mobile site that appeals to potential customers can be difficult. For best results, it is best to outsource this task to someone who is qualified to do it.
To recruit testers, ask friends and family. Have them test your site out for simplicity, the effectiveness of your ads and other parts of your campaign. To get an opinion that is not biased, you could hire a tester.
Your mobile marketing campaign could use a mission statement, if for no other reason than to keep you focused on your goals. Having the mission statement around will help you stay ethical.
As more and more people own mobile devices, the demand for mobile marketing will increase. Very soon, nearly everyone on the planet will have a mobile gizmo of some kind, and it is an audience waiting for you. Use the great advice in this article, and you are going to be light years ahead of the competition. Best of luck to you!
